Every decision has a cost.
Find out what it is.
DAMM is a 4-pillar method for analyzing complex decisions. A book, an AI platform, and strategic consulting — all in service of your choices.
How the DAMM framework works
Four structured pillars that protect you from cognitive biases and the most costly mistakes.
Delimitation
Define your non-negotiable boundaries. What you cannot afford to lose, before even evaluating what you might gain.
Asymmetry
Analyze the real gain/loss ratio. Does structural risk outweigh the immediate benefit?
Margin of Maneuver
Can your plan survive a 30-50% deviation? Build concrete backup plans, not hopes.
Minimum Move
The smallest possible step to test the direction without total commitment. Act reversibly.
Famous Decisions
Real decisions analyzed through the DAMM framework — including ongoing ones. Who decided well, who paid dearly, and who is deciding now.
Decisioni che Costano
The book by Lorenzo Stillittano that introduces the DAMM framework. Learn to protect your most important decisions with a structured, evidence-based method.
Launch week · Kindle Store
Use DAMM with the AI platform
An AI assistant guides your analysis, calculates a Health Score, and generates operational reports. Free to start.
Everything you need to decide better
AI-Guided Analysis
Artificial intelligence guides you step by step through the 4 pillars.
Health Score 0-100
A clear score that measures the structural soundness of your decision.
PDF Reports
Complete downloadable reports with analysis, scores, and operational recommendations.
Enterprise Security
Encryption, audit logs, data isolation. Your decisions stay yours alone.
Autopsy & Follow-up
Record outcomes, monitor decisions over time, and learn from real results.
Decision Profile
Discover your decision-making style and watch your Health Score evolve over time.
See the platform in action
A professional interface designed for structured decisions.
AI-guided analysis
The AI assistant guides you through each DAMM pillar with structured questions. Watch scores update in real time on the side dashboard.
All your decisions, organized
Each decision shows type, risk level, status, and Health Score. Filter, search, and monitor your decision portfolio at a glance.
Your decision profile
Radar analysis of your style, Health Score evolution over time, and aggregate metrics to see where you can improve.
Outcome & Follow-up
Record how each decision turned out. The system schedules automatic check-ins at 7, 14, 30, 60, and 90 days to monitor results over time and learn from real outcomes.
Detect your Cognitive Biases
Our AI engine analyzes every decision and identifies the cognitive biases influencing your judgment — before it's too late.
Sunk Cost
You keep investing because you already spent, not because it makes sense. The past holds the future hostage.
Overconfidence
You overestimate the quality of your information and underestimate what you don't know. Certainty becomes a trap.
Anchoring
The first piece of data you receive anchors your entire reasoning — even if it's irrelevant.
Confirmation
You only seek information that confirms what you've already decided. Contrary evidence becomes invisible.
Status Quo
You prefer not to change, even when change is clearly better. Inertia disguises itself as caution.
Framing
The same decision looks different depending on how it's presented. Context distorts judgment.
How it works
Describe the decision
Answer 6 questions about context, impact, and emotional state.
AI analyzes
The engine identifies cognitive patterns and compares them with the decision profile.
Get the report
Detected biases, risk level, and personalized mitigation strategies.
Discover which biases are influencing your next decision — in 30 seconds.
Try the free analysisDo your AI agents make decisions? Give them a method.
Static rules block or let through. DAMM evaluates the context of every single decision — the same action can be safe or catastrophic depending on who requests it, when, and why.
How it works
Three steps to integrate the DAMM method into your AI agents.
Agent sends
Your AI agent sends the decision context, available options and constraints through a simple API call.
DAMM analyzes
The DAMM engine applies the 4 pillars — Delimitation, Asymmetry, Margin, Minimum Move — and generates a structured verdict.
Verdict + Report
The agent receives the verdict, risk level, confidence score and a complete report for the audit trail.
Why an AI agent needs DAMM
Contextual Evaluation
A €400 refund is safe for a loyal customer and catastrophic for a serial returner. DAMM evaluates context, not just amounts — something no set of static rules can do.
Alternative Actions
Rules say "block" or "pass." DAMM suggests what to do instead: a smaller order, a test before rollout, a partial proposal. It doesn't stop the agent — it makes it smarter.
Structured Audit Trail
Not a technical log ("action blocked by rule #47") but a readable report: why this decision was risky, on which dimensions, with which alternative proposed. Native EU AI Act compliance.
Strategic Consulting
The DAMM framework applied to your company's decisions. For those who decide often and can't afford to get it wrong.
Decision Audit
Analysis of a strategic decision with DAMM scoring and operational recommendations
Workshop
Team training on the framework. In-person or remote, half-day or full day
Keynote
Speaking at events, conferences, and board meetings on decisions and slow damage
The first conversation is always free
7 Cognitive Biases That Cost You Money
Discover the 7 most dangerous cognitive biases for your economic decisions. For each bias: how it deceives you, what it costs, and how DAMM protects you. Based on Kahneman, Thaler research and real data.